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Data-Driven Marketing: The Future of Online Marketing

By: Elite Legacy Education, April 30, 2018

The rapid advances we’ve seen in technology have opened up a valuable opportunity for marketers to take advantage of. Data acquisition has become an efficient process for companies to learn about a consumer’s unique preferences within a matter of seconds. By taking advantage of this technology, marketers can get the correct message to their target audience at the right time...

Buyer Persona: Defining Your Ideal Customer

By: Elite Legacy Education, April 25, 2018

Wouldn’t you love to be able to craft that perfect message to help current and potential consumers connect with your business? I’m sure you do, as would many others, but how do you define a perfect message? It may sound perfect to you, but are you the one reading it? If not, then there’s a chance that the individuals who...

Using your Existing Skills for Freelancing

By: Elite Legacy Education, April 17, 2018

Wouldn’t it be nice to generate a little bit of extra cash on the side each month? Or maybe you’re looking for a main source of income? Either way, with a little bit of hard work you can be well on your way to making it happen. Want to know what the best part is? You can take advantage of...

Why Health Should Be Your #1 Priority as an Entrepreneur

By: Elite Legacy Education, April 11, 2018

The road of entrepreneurship can be extremely taxing. With frequent reports of 80-hour work weeks, sleepless nights, and high levels of stress, one can only wonder how to survive in this game without sacrificing one’shealth. Ironically, many newcomers make the vital mistake of ignoring their health while building their business from scratch. Stories of surviving on nothing but ramen noodles...

Increase Your Odds with Data-Driven Decisions

By: Elite Legacy Education, April 6, 2018

Why would you make business decisions without a solid foundation of data? The numbers will either support your decision to move forward with certain ideas or indicate a need for change. Especially nowadays, there is an abundance of options regarding software and techniques that allow you to have access to idea validating tools. All of this is seen through data...

Validating Your Business Idea

By: Elite Legacy Education, March 30, 2018

So you’ve come up with what you consider to be the next breakthrough business idea, but how do you determine whether others will agree with you? How do you decide whether it’s worth pursuing before investing all of the time, money and energy required in starting up a new business? The answer is simple – ask for feedback through market...

Leveraging the Power of Social Influence

By: Elite Legacy Education, March 27, 2018

There’s no second guessing the fact that consumers hold the power in today’s marketplace. We’ve seen it firsthand in our own habits, particularly when we search for more information about a product or service. No longer do consumers turn to stores and company representatives as the first point of contact, especially when trying to make a purchase decision. Generally, this...

Why Your Email List Is a Goldmine

By: Elite Legacy Education, March 23, 2018

No, email isn’t just for boring corporate correspondence or receiving spam messages. The power of email still exists and should not be underestimated by any means. If used correctly, email can help to build rapport with customers, educate them about your offerings and most importantly, drive conversions. And by using email correctly, we are not referring to the practice of...

Finding the Answers Through Market Research

By: Elite Legacy Education, March 20, 2018

What is market research?Market research involves making a prediction about your business and its relevant market before confirming whether this idea is true. To actually do the research you can choose between primary and secondary sources. Primary sources will be turning to the consumers themselves and asking them questions firsthand. This can be done either in person or virtually, but...

Top 5 Tips to Avoid the Forsaken Spam Folder

By: Elite Legacy Education, March 6, 2018

Your email list is a goldmine. This is all but true when your communication attempts keeping landing in that forsaken spam folder. Because think about it, who is really going to go searching through their junk folder looking for an email from a business? Unless it’s something important they’re expecting related to a purchase or even a customer service response,...

Sales Made Easier with Customer Relationship Management (CRM)

By: Elite Legacy Education, March 2, 2018

Imagine if you could track each and every point of contact between your business and a potential or current customer? Think about if you could find out where they were connecting with you, which of your offerings they were interested in, whether they made customer service inquiries in the past, and more. Wouldn’t this help to guide the interaction between...

Make More Money with Less Effort

By: Elite Legacy Education, February 22, 2018

Making more money with less effort is something I’m sure you want to do – so why don’t you? Of course, this requires some effort on your end, but it really isn’t too difficult. And once you’ve got it going, you can reap the benefits indefinitely. How do you actually achieve this, you ask? Start off by thinking about a traditional sales...

Increasing Online Sales Through Conversion Rate Optimization

By: Elite Legacy Education, February 19, 2018

We all want more sales, right? I mean, who doesn’t? So you’ve taken the time to set up your business website and social media, or maybe you’ve spent time implementing a new campaign. Either way,your efforts are not having a positive impact on your bottom line like you had imagined. You may be wondering why it isn’t yielding the results...

Top 10 Mistakes That Kill New Businesses

By: Elite Legacy Education, January 29, 2018

Starting a business is no easy task. It can be a very rewarding one, yes, but it can also be very taxing. The hardest part is getting started. After mustering up the necessary courage to go ahead and put your plan into motion, it would be a shame to see it be dismantled over something that could have been avoided...

How to Effectively Communicate Your Value

By: Elite Legacy Education, January 26, 2018

Have you ever asked someone what exactly their business does? If you have, did their response sound like a confusing string of sentences? You may have picked up on a few keywords, but are still unsure of exactly what it is that they do. If this is you, then it’s likely that the individual isn’t communicating their value proposition very...

Growth Hacking Your Business

By: Elite Legacy Education, January 24, 2018

What is growth hacking? Growth hacking is one of those terms that we understand, but may have trouble explaining it. Sean Ellis coined the term back in 2010. He claims a growth hacker is someone “whose true north is growth.” These people eat, sleep and breathe growth – maybe not literally, but you get the point. Everything they do is for...

Convert More Leads Into Paying Customers

By: Elite Legacy Education, January 17, 2018

Do you ever wish you could convert more of your leads into paying customers? We’re going to show you how to increase your odds of doing so. From timing your offers better to delivering more relevant content, here are our top 6 tips for converting more leads into paying customers. 1) Better timing of your sales pitch. If you’ve read our...

Instagram vs. Snapchat: Which One Should You Use?

By: Elite Legacy Education, January 15, 2018

With so many social media platforms out there, which one should you be focusing your time and effort on? Given your finite amount of resources, the big question is this. Should you be using Snapchat, Instagram or both for growing your business? After all, the two apps are quite similar when you think about it. With that said, let’s take...

Driving Sales through Webinars

By: Elite Legacy Education, December 15, 2017

While webinars may not sound all too exciting, they present a reliable source of income for the B2B companies that can effectively leverage them. Did the ‘reliable source of income’ part catch your attention? Well keep on reading to find out how you can drive more sales through the use of webinars. What is a webinar? A webinar is basically the Internet-version...

Why Money Is The Only Metric You Should Care About

By: Elite Legacy Education, December 12, 2017

Ramit Sethi’s eBook, Your Move: The Underdog’s Guide to Building Your Business, can teach every business person an important lesson about money. He starts by telling his readers how he’d given his friends and family access to his courses and paid content (for free!). He follows this up by saying why he no longer does this and instead, charges them the...

How to Close More Sales with Copy That Connects To Your Readers

By: Elite Legacy Education, December 4, 2017

In order for copy to be effective, it needs to connect with readers on a deeper level. Otherwise, there’s a good chance that it becomes part of the constant noise in the background. Connect with your readers through emotional appeal You see, the thing that happens when you start with emotional appeal is you hook people from the start. Your lizard brain...

A Facebook Ad Strategy for All Businesses

By: Elite Legacy Education, September 25, 2017

How would you feel if someone randomly approached you out of nowhere and kept trying to sell you their product or service? Before you answer, keep in mind that this individual has no rapport or previous contact with you. Well, you’d probably feel quite annoyed unless the offer truly peaked your interest. Odds are you’d start to ignore them after...

The Power of User Generated Content (UGC)

By: Elite Legacy Education, September 20, 2017

Nowadays, if customers aren’t sharing photos of your brand’s products or services on social media, can you even claim to be using these platforms effectively? The short answer is no. Really, fostering this sharing of user generated content is key to your business. If you’ve read our article about developing brand advocates, you’d know why. Even if you haven’t, take...

Generating Leads through Social Media

By: Elite Legacy Education, September 18, 2017

Social media can be considered the fun part about running a business, but it requires a lot of effort nonetheless. So with all of this effort, how do you make sure that it’s all worthwhile? How can you ensure that it actually helps to drive sales for your business? Here we’ve broke it down by platform and how you can...

8 Traits to Look for in a New Hire

By: Elite Legacy Education, September 5, 2017

So, the time has come to hire someone new. Maybe an existing position has opened up, or a new role is being created. Maybe your business is growing so rapidly that you need to take work off your own plate, or perhaps you want to create more specialized roles in the workplace. Whatever the reason, hiring can be tough. Besides...

The Basics of Earning Foreign Income

By: Elite Legacy Education, September 1, 2017

It shouldn’t be surprising to hear that more and more people are earning foreign income these days. New technologies are continuing to connect people around the world in an increasing number of ways. Nowadays, you can invest in assets that are in a completely different country. Or, you may be servicing clients that live beyond your nation’s borders. Regardless of...

Driving Sales Through Pinterest

By: Elite Legacy Education, August 30, 2017

All too often, businesses flock to the most popular social media platforms to build a presence – Facebook, Twitter and Instagram – without even considering other options that are available. But, what about Pinterest? It offers huge potential for businesses, yet it is spoken about much less than the three previously mentioned. Well, we’re going to shine some light on...

Understanding the Time Value of Money

By: Elite Legacy Education, August 29, 2017

You may not like what we’re about to say, but did you know that the value of your savings can decline year over year if you’re not generating a return from it? Yes, you heard that right. This is true when the level of inflation is greater than the interest rates, dividends or capital gains you’re earning on your investments....

Delegation: When Bootstrapping Is No Longer Viable

By: Elite Legacy Education, August 28, 2017

As an entrepreneur, bootstrapping is only an option for so long. Eventually there comes a time when a set of helping hands is much needed. Someone that can stay on top of administrative tasks, while you focus on critical activities that contribute directly to the bottom line. What exactly is delegation and when should you use it? Delegation is the act of...

How to Conduct a Business Valuation

By: Elite Legacy Education, August 25, 2017

If you’ve ever tried to perform a valuation of a company before, you’ll know that it’s no easy task to arrive at a specific value – let alone be confident with the result. Whether you’re conducting a valuation of your own company, or a publicly traded company, it can be tough knowing where to start and which values to include....

Using Your Customers to Attract More Customers

By: Elite Legacy Education, August 24, 2017

Who better to promote your brand than those who have already benefited from it? After all, who do you think your potential customers are more likely to trust? Do you think it’s the claims that you make about your own business, or the claims a customer makes about their experience with your business? Well, in our experience it’s the latter....

Your Business Needs a Feedback Loop

By: Elite Legacy Education, August 23, 2017

All too often, we see businesses pursuing strategic efforts that aren’t truly justified. Maybe you can relate. Ask yourself how your business goes about making various strategic decisions. What makes you choose one option over the other? Better yet, what makes you continue pursuing one option versus exploring others? If your response to this question is anything other than something...

The Right Time to Scale Your Business

By: Elite Legacy Education, August 22, 2017

Growing your business is one of the most exciting, yet most uncertain parts of running a company. As you enter into new markets and acquire new customers, it can be very rewarding. However, if the move to scale is made too soon, it can be the complete opposite – a disaster. What does it mean to scale your business? Scaling a business...

[Infographic] Bob Makes the Following 21 BIG Mistakes in Business

By: Elite Legacy Education, November 23, 2016

Are you failing to reinvest profits back into your business? If so, you might be taking a page out of Bob's book..DON'T! Join Elite Business Star's upcoming webinar and learn from the industry experts! Register HereFounded in 1992, Elite Legacy Education is a recognized global leader in quality financial education.Legacy Education Alliance, Inc. is a leading provider of educational training seminars,...

What is the Buyer’s Journey?

By: Elite Legacy Education, November 15, 2016

What is the Buyer’s Journey? What is the buyer’s journey?The term buyer’s journey was first coined in 2003 by Hugh McFarlane in his book, The Leaky Funnel. The buyer’s journey describes the stages a buyer goes through leading up to a purchase.More generally, this journey starts with the awareness of a problem, which eventually needs to be resolved. Then you begin...

STP: Segment, target and position

By: Elite Legacy Education, October 28, 2016

STP: Segment, target and positionIf you’re speaking to everyone, you may as well be speaking to no one. This has never been truer than it is now in the day and age of digital marketing. The importance of segmenting, targeting and positioning (STP) is to have your message heard by those whom you want to hear it. Why would you want...

How Do I Develop a Website for My Business?

By: Elite Legacy Education, October 5, 2016

How Do I Develop a Website for My Business?  Not having a website for your business in the 21st century can be detrimental. The Internet is the first place where people seek out new places to eat or a business that will solve their needs. You need to look at a website as an investment that will benefit your bottom line....

Is Bitcoin Still a Valuable Investment in 2016?

By: Elite Legacy Education, October 3, 2016

Is Bitcoin Still a Valuable Investment in 2016? Bitcoin has become a hot topic since it debuted in 2009 as a valuable investment opportunity for the digital age. There are entire websites and guides on investing in Bitcoin and profiting from it. Is it still a valuable investment in the current year or will it fade away?Bitcoin is a form of...

Where Can I Find a Good Logo for My Business Card?

By: Elite Legacy Education, September 28, 2016

Where Can I Find a Good Logo for My Business Card? One of the biggest trends that has emerged in business card design within the past decade is the appearance of eye-catching and memorable visuals. Gone are the days of the plain-Jane cards that had your information typed in simple text. If you are looking to make a serious investment in...

Should Uber Worry About Its Competitors in 2017?

By: Elite Legacy Education, September 28, 2016

Should Uber Worry About Its Competitors in 2017? Uber has completely disrupted the transportation industry and it is now the most dominant multi-billion ridesharing company in the world. Since its founding in 2009, it now operates in numerous countries around the world. At its current rate, does it really have any competition to worry about going into the next year?Aside from...

What Information Should I Have on My Business Card?

By: Elite Legacy Education, September 13, 2016

What Information Should I Have on My Business Card? One of the most important pieces of advice that you will learn on your journey through financial education is the importance of having your own professional business card that you can exchange with people during networking-related events. Why is this the case? Let’s dive into it.The main reason for having your own...

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