How Do I Develop a Website for My Business?
Not having a website for your business in the 21st century can be detrimental. The Internet is the first place where people seek out new places to eat or a business that will solve their needs. You need to look at a website as an investment that will benefit your bottom line. In the same way that you would buy a property to establish your own space in the real estate market, you are buying a piece of property to establish your own space on the Internet. With that being said, here is how you can develop a website for your business.
1) Outsource it
If you go to any freelancing site such as Upwork.com, you can create a job posting describing the website that you need created. You will be able to choose from thousands of freelancers who can use their expertise to build a functional website just for you. You may or may not have control over the platform used unless you already know what you want in advance, so be careful. It is important that you are extremely clear about what you want while being available to answer any questions that the freelancer(s) may have. The more succinct you are in your feedback, the easier the working relationship will be.
2) Locate an easy-to-use website designer
If you don’t want to outsource the development of your website, you can try to control everything yourself. There are websites that come with easy tutorials to take you by the hand and walk you through the entire process. You won’t need to use any fancy coding in order to create the website, so don’t worry about any lost time! Three resources that come particularly recommended for first-time website builders are Squarespace, Wordpress and Wix. You will have to pay a small price for hosting, but it’s far cheaper than having a professional team build a website for you.
Whatever you do,
do not make design the main priority of your website
. It is important that your website looks good, but above all else you want it to be functional. It MUST serve the customer and give them what they want (not what YOU think they need––see the difference?).
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